A Bite-Sized, Retail-Forward Rebrand
rebrand, identity, packaging, brand photography
Magic Spoon Treats had a splashy DTC launch and was gearing up for its big retail debut. My task was to make sure our packaging not only caught the eye of loyal fans but also turned heads of those new to Magic Spoon. We held onto the design elements we adored from the initial DTC launch, while using 3D modeling to really dial up the taste and flavor appeal. It was a fun balancing act—keeping that unmistakable Magic Spoon magic while fine-tuning key details to seal the deal on the shelf.
