Raising a Child-Like Brand
guidelines, packaging, campaign, TV, retail, web
Magic Spoon is a grown up version of the sugary childhood cereals we grew up with. With high-quality ingredients, Magic Spoon delivers a high-protein, keto-friendly, 0g sugar, gluten-free, grain-free cereal fix with the same magical taste.
I joined the team in 2020 to help evolve the brand (originally dreamt up by agency Gander), build out our in-house creative muscle, and lead collaborations with our many creative partners. Over the next 3.8 years, I helped launch 2 new products, 18 cereal flavors, and pull off a hugely successful retail launch nationwide.
Performance TV Spots
Packaging Art Direction and Launch Creative
Brand Photography
Ads
Retail Packaging and Announcements
Limited-Edition Influencer Collab x Sway LA
CREDITS
Role: Creative Director at Magic Spoon, working closely with the founders and exec team, leading all creative collaborators
Designers: Steffi Lee, Matt Maggio, Cait Goodman, Leia Perkins, Angelo Tirambulo, Ronin Wood
Copy: Grace Cha
Illustration: Levi Jacobs, Juan Molinet, HEDOF, Alina Bohoru, Jose Miguel Mendez
Photography: Evan Robinson, Growthbuster, Heidi’s Bridge, Maddie Eickhoff, Irma Mauro
Video: Videgro
OG Magic Spoon Branding Agency: Gander
WORK FEATURED ON
April Fools: Today | Mashed | Cheddar
Precious going away present from Magic Spoon and HEDOF on the bottom left 🥲
