A Campaign That Bottled Up Our Fans
product launch, activation, social
In Summer 2016, Pepsi launched over 200 unique Pepsimojis. To introduce them, we turned people into Pepsimojis at Times Square and let them #SayItWithPepsi for the world to see. Over 100K people saw the outdoor experience IRL and we even got the Naked Cowboy to turn himself in a cowboy Pepsimoji!
We developed an app using depth sensitive camera technology. That, combined with a sophisticated blue screen rig (jk we used blue umbrellas), allowed us to turn people into Pepsimojis of their choice on the spot.
THE PEPSIMOJIS
CASE STUDY
Throughout the summer, we also generated general awareness about the Pepsimojis by creating fun social content using the bottles.
We love America so much we're seeing fireworks! ✨✨✨
If flowers mean I love you, what do hotdogs mean? #SayItWithPepsi
When you watch three whole seasons in one day #SayItWithPepsi
When you’ve got 100 summer birthday parties to go to #SayItWithPepsi
When you told everyone to come over for a home cooked meal #SayItWithPepsi