explainer videos, direct mail
Low-Fi Explainers for High-Speed Internet
We made a bunch of silly videos to talk about Starry’s incredible 200Mbps up + down for only $50 a month offering. I did everything from concept to prop-styling on these guys and they were a ton of fun to make.
CREDITS
Role: Concept, art direction, prop styling, production, hand model (you’ll see me rage hitting a keyboard)
Copy: Jordan Sowards
Design + Animation: Ronin Wood (on “Bill”)
Creative Directors: Jane Huschka + Chris Knight
Video + Post-Production (on “Turtle“, “Time Goes By“ & “Clicking“): Shoot to Kill
More Explainers
Starry doesn’t tear up the streets to bring people internet. Instead it uses Millimeter waves, Active Phased Arrays and Mu-Mimo Technology (what?). We made these fun little videos to explain what on earth that means in the simplest ways possible ie with M&Ms, pasta and hot wheels, so people can understand why Starry is a better internet choice.
CREDITS
Role: Concept, art direction, design, hand model
Copy: Reed Sullivan + Chris Knight
Design: Ronin Wood
Creative Directors: Jane Huschka + Chris Knight
A Zine to Help Cope With Your Current Internet
We wanted residents in buildings equipped with Starry internet to switch to Starry. Instead of sending them another piece of DM that would go straight from the mailbox to the trash, we took inspiration from internet meme culture and created a “How to cope with your current internet service provider” booklet - illustrating in all it’s glory, all the ways their ISPs suck. The wonderful Jay Daniel Wright brought our characters and scenarios to life with his humorous illustrations.
We also created a referral program for residents in the building (our “Building Champions“) who already had Starry. By using the same characters and same humorous style, we asked them to spread the word about us.
