Dhiya Choudary — Creative Director
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Pepsi

SOCIAL

My role included spray painting "can lines" on the male model, leaving aesthetic bite-shaped marks on edible props wherever applicable/unnoticed (AKA eating), making the Pepsi cans miniature costumes and inviting them over to tea.

Follower count went up over 2M on Twitter and over 600k on Instagram.

Fizzing Up An Iconic Brand’s Feed

social

I concepted and created social content for Pepsi for about a year and a half, during which time Pepsi’s follower count went up over 2M on Twitter and over 600k on Instagram. Deeply enjoyed everything from finding miniature props to spray tanning “can-lines” on models during this time.

Chapter 1: What do Pepsi cans do while we sleep?

Made with @whiteonrice

Chapter 3: What do Pepsi cans do while we sleep?

Made with @whiteonrice

Chapter 2: What do Pepsi cans do while we sleep?

Made with @whiteonrice

Sweet prank #literally #StrawlidayCheer

Sweet prank #literally #StrawlidayCheer

Pizza pie or french fries, both will get you down the mountain #🍕 #🍟

Pizza pie or french fries, both will get you down the mountain #🍕 #🍟

Doesn’t Santa deserve some variety?

Doesn’t Santa deserve some variety?

Discover everyone's future-favorite bands tonight on the #Woodies @MTV

Discover everyone's future-favorite bands tonight on the #Woodies @MTV

No one said we couldn’t bring costume changes to our #NYE parties this year

No one said we couldn’t bring costume changes to our #NYE parties this year

TFW you're stuck on the wrong side of the holiday party

TFW you're stuck on the wrong side of the holiday party

Help fulfill this grilled cheese sandwich's last wish! #NationalGrilledCheeseDay

Help fulfill this grilled cheese sandwich's last wish! #NationalGrilledCheeseDay

Looks like an all-nighter #Finals #StudyBuddy 📚

Looks like an all-nighter #Finals #StudyBuddy 📚

Swish #🏀

Swish #🏀

A bubbly state of being

A bubbly state of being

Life’s a beach, bring a drink #FunInABottle

Life’s a beach, bring a drink #FunInABottle

Get mom something she actually wants this year #HappyMothersDay

Get mom something she actually wants this year #HappyMothersDay

Cute enough to gobble #HappyThanksgiving

Cute enough to gobble #HappyThanksgiving

Nobody notices a nibble, right? Right 🐰 #HappyEaster

Nobody notices a nibble, right? Right 🐰 #HappyEaster

Can’t rain on this parade 🌂🌂🌂 #AprilShowers

Can’t rain on this parade 🌂🌂🌂 #AprilShowers

Suit up: #BlackFriday favors the prepared 💪

Suit up: #BlackFriday favors the prepared 💪

Literally everyone loves #MovieNight

Literally everyone loves #MovieNight

🏆 #MVP: Most Valuable Pepsi 🏆

🏆 #MVP: Most Valuable Pepsi 🏆

Excuse me while I slip into something wild #WildCherry

Excuse me while I slip into something wild #WildCherry

Nice Can Lines #SpringBreak 😎🌴

Nice Can Lines #SpringBreak 😎🌴

Hint: pop a bottle of bubbles

Hint: pop a bottle of bubbles

Float on, people, float on #FunInABottle

Float on, people, float on #FunInABottle

Here's to keeping it 💯 this #MidTerms season

Here's to keeping it 💯 this #MidTerms season

A race with two winners

A race with two winners

Hear that? It's an ocean... of Pepsi

Hear that? It's an ocean... of Pepsi

SHE SAID YES!!!

SHE SAID YES!!!

Here’s to keeping it chill this #Midterms season

Here’s to keeping it chill this #Midterms season

BYO oasis #SpringBreak

BYO oasis #SpringBreak

She’s really come into her own on the blue carpet tonight, cant wait for a CANdid interview about her new look! #Fizzamous

She’s really come into her own on the blue carpet tonight, cant wait for a CANdid interview about her new look! #Fizzamous

She’s got this performance in the CAN! #Fizzamous

She’s got this performance in the CAN! #Fizzamous

You could say you’re stuck inside, or you could say you’re “taking time to develop your culinary skills” #CabinFever

You could say you’re stuck inside, or you could say you’re “taking time to develop your culinary skills” #CabinFever

What's the big idea?

What's the big idea?

ARGGHH What be a pirates favorite bevvy? #itbePepsi #TalkLikeAPirateDay

ARGGHH What be a pirates favorite bevvy? #itbePepsi #TalkLikeAPirateDay

You've got impeccable taste

You've got impeccable taste

Lookin to catch these flakes ❄️

Lookin to catch these flakes ❄️

Feeling those fizzy holiday feelings

Feeling those fizzy holiday feelings

What does it feel like to dominate in so many CAN-tegories? CAN you even believe it?! #Fizzamous

What does it feel like to dominate in so many CAN-tegories? CAN you even believe it?! #Fizzamous

Pepsi road trip rules: 1. Always bring snacks 2. Always stop for snacks

Pepsi road trip rules: 1. Always bring snacks 2. Always stop for snacks

The tiniest taste of summer

The tiniest taste of summer

CREDITS

Role: Concept + sole Art Director

Concept + Copy: Ian Downey

Photographer: Jason Leiva

Prop stylists: Erin Lark Gray + Dahlia Galler

Agency: Barbarian