No Bowls Needed for this Sub-Line
identity, packaging, campaign, brand photography
Building on Magic Spoon's success in the DTC space, we introduced a new on-the-go product: cereal bars. These bars were an instant hit with our loyal customers, leading us to restock and make them a permanent offering. In true start-up style, the product launch evolved through multiple iterations, incorporating valuable feedback along the way. This meant that the design needed to remain flexible to accommodate changes and quick turnarounds, while staying true to the Magic Spoon brand and offering a fresh look distinct from our cereal line.
