A Product Drop from the Future

product launch, video, brand photography

How do you launch a cutting-edge WiFi 6 router with 8 antennas when ‘WiFi 6’ doesn’t mean much to most people? Simple—you launch it from the future where it belongs! With an amazing team and a little help from 2.5D tech, we built an alternate Starry world that brought the Gravity’s power, sophistication, and next-level capabilities to life. And pulling off our first remote pandemic shoot was kind of fun!

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CREDITS

STARRY TEAM

My Role: Concept + Art Direction

Creative Director: Jane Huschka

Design: Karston Smith

Head of Product Design: Don Lehman

Industrial Designer: Jenny Olson

Producer: Linda Rafoss (Zebra)

L’ELOI

Photographers/Directors: LM Chabot

Art Direction & Video Post-Production: Caravane

Set Designer: Audrey St-Laurent

Stylist: Jay Forest

Nails: Elfi Lemieux

Production: Johanne Richer (L’Eloi)

Retoucher: Victoria Lord